Description

Building Moonshots introduces the idea that transformative innovations—often called “moonshots”—begin with ambitious visions that appear impossible at first but can become achievable through disciplined strategy, creativity, and execution. The book focuses on helping innovators, entrepreneurs, leaders, and organizations turn bold ideas into real-world products, services, and solutions.

The authors explain that solving major global challenges requires more than inspiration or a compelling vision. Successful moonshots require a mindset that combines curiosity, long-term thinking, experimentation, collaboration, investment, and the ability to learn from failure. The introduction frames innovation as a process of moving from imagination to action by creating pathways between today’s reality and a desired future.

The book presents more than 50 practical approaches organized around key stages of breakthrough innovation, including: