Description

Esports Business Management introduces the rapidly expanding world of competitive video gaming (esports) and examines how it has developed from a recreational activity into a major global entertainment and business industry. The book explains the organizational, managerial, marketing, financial, legal, and operational aspects involved in running esports organizations and events.

The introduction presents esports as a field that shares similarities with traditional sports while also having unique characteristics. Unlike traditional sports, esports is strongly connected to digital platforms, game publishers, online communities, streaming technology, and rapidly changing technology. Understanding esports management requires knowledge of both sport management principles and the specific challenges of the gaming ecosystem.