Description

The introduction explains that media events are powerful forms of mediated communication that bring large audiences together around significant moments, ceremonies, conflicts, disasters, or public happenings. The editors revisit the influential concept of media events developed by Daniel Dayan and Elihu Katz and examine how the concept needs to be reconsidered in the context of today’s globalized and digital media environment.

The introduction argues that media events are no longer limited to traditional television broadcasts or nationally shared experiences. Global communication networks, online platforms, and changing audience behaviors have transformed how events are produced, distributed, experienced, and interpreted. Audiences are increasingly active participants who can comment, share, remix, and influence the meaning of media events