Description

The book introduces organizational creativity as the study of how new and useful ideas are generated, supported, and implemented within organizations. It brings together research from psychology, management, sociology, and related fields.

Main ideas

1. What is organizational creativity?
   Creativity in organizations involves producing new and useful ideas, products, processes, or solutions that can contribute to individual and organizational performance.
2. Creativity is not only an individual activity
   The book emphasizes that creativity can be influenced by the work environment, teams, leadership, organizational culture, social networks, and management practices.
3. Historical development
   The book reviews how research on organizational creativity has developed over time and explains major theories used to understand creative behavior.