Description

Tourism is a major global activity involving people travelling away from their usual environment for purposes such as leisure, business, recreation and other experiences. Tourism: Principles and Practice introduces tourism as a broad and complex industry that includes travellers, destinations, transportation, accommodation, attractions, marketing and many other services.

The book provides a framework for understanding both the theory and practical operation of tourism. The 5th edition covers areas including tourism demand, tourism destinations, the tourism sector, and tourism marketing, while also addressing developments such as business tourism, sports and events, mobile technology and social tourism