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Getting to Yes

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Getting to Yes: Negotiating Agreement Without Giving In introduces the principles of principled negotiation, a method developed through the Harvard Negotiation Project to help people resolve conflicts and reach agreements effectively. The book explains that successful negotiation does not require one side to defeat the other; instead, it focuses on finding solutions that address the important interests of all parties involved.

The introduction presents negotiation as a common part of everyday life, occurring in business, workplaces, families, communities, and international relations. The authors argue that many negotiations fail because people become focused on defending positions rather than understanding the underlying needs and concerns behind those positions.

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SKU: 9780143118756 Category:

Description

Getting to Yes: Negotiating Agreement Without Giving In introduces the principles of principled negotiation, a method developed through the Harvard Negotiation Project to help people resolve conflicts and reach agreements effectively. The book explains that successful negotiation does not require one side to defeat the other; instead, it focuses on finding solutions that address the important interests of all parties involved.

The introduction presents negotiation as a common part of everyday life, occurring in business, workplaces, families, communities, and international relations. The authors argue that many negotiations fail because people become focused on defending positions rather than understanding the underlying needs and concerns behind those positions.

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