Description

1. The introduction explains that implementing change in schools and organizations is a complex process because people respond to new ideas and innovations in different ways. Rather than treating change as a single event, the authors emphasize that it is an ongoing process requiring thoughtful leadership, planning, and support. They argue that many change initiatives fail not because the innovation itself is flawed, but because leaders underestimate the human side of change.
2. The authors introduce the Concerns-Based Adoption Model (CBAM) as the book’s primary framework for understanding and managing change. Developed through decades of research, CBAM helps leaders understand individuals’ concerns about change, monitor how innovations are being implemented, and provide appropriate support at different stages of the implementation process.

1. The introduction also explains that the book combines research findings with practical tools, case studies, discussion questions, and field activities. Its goal is to help educational leaders, administrators, and change facilitators evaluate, guide, and sustain successful change efforts in schools and other organizations.