Little tiger is hiding! Very young children will love peeping through the holes and touching the textured pages in this beautiful hide-and-seek board book, spotting monkeys, bears and chameleons along the way. Part of a gorgeous series for babies and toddlers, perfect for fans of That’s not my…

The introduction explains that marketing is a central business activity focused on understanding customers and creating value. The book introduces marketing as a combination of theory and practical application, showing how organizations use marketing principles to respond to changing customer needs and competitive environments.

Key ideas include:

• Understanding marketing: Marketing is presented as more than advertising or selling; it involves identifying customer needs, developing suitable products and services, communicating value, and building relationships with customers.
• Importance of customers: Successful marketing begins with understanding consumer behaviour and delivering solutions that satisfy customer expectations.

Fundamental Financial Accounting Concepts introduces the basic principles and practices of financial accounting, helping students understand how businesses record, summarize, analyze, and communicate financial information. The book is designed for introductory accounting courses and focuses on developing an understanding of how business transactions affect financial statements.

The introduction presents accounting as an essential information system used by businesses, investors, managers, creditors, and other stakeholders to make informed decisions. Rather than viewing accounting as only a process of recording numbers, the book emphasizes understanding why accounting methods work and how financial information reflects the economic activities of an organization

The Introduction presents Human Resource Management (HRM) as the management of people in an organization. It explains that employees are a major resource and that HR activities should contribute directly to an organization’s success.

Main ideas:

1. What is HRM?
   HRM is the process of managing people so that they can contribute effectively to organizational goals.
2. Why are employees important?
   Employees provide knowledge, skills, creativity, and effort. An organization needs effective HR practices to attract and develop capable people.

The introduction introduces the central question of the book: how can we understand minds that are different from our own? Philip Ball examines the difficulty of defining what a “mind” is and argues that human beings often judge other forms of intelligence by comparing them only with human experience.

The author presents the idea that there may be a broad “space of possible minds”—a range of ways that intelligence, awareness, perception, and decision-making could exist. Instead of assuming that the human mind is the standard model, the book explores many possible kinds of minds found in nature, technology, and even hypothetical life beyond Earth.

The Introduction explains how we can understand the history of science, technology, and medicine (STM) by studying different “ways of knowing.” Pickstone does not treat science as a single, unchanging activity. Instead, he examines different historical ways in which people have produced, organized, and used knowledge.

1. What does “ways of knowing” mean?

“Ways of knowing” refers to the different methods and practices through which people understand the world. These methods change over time and are connected to social, technological, political, and economic circumstances.