Description

The introduction explains that operations and supply chain management are essential activities that determine how organizations create and deliver value to customers. Operations management focuses on designing, managing, and improving the processes that transform resources (such as materials, labor, technology, and information) into goods and services. Supply chain management extends this view by examining the flow of materials, information, and products from suppliers through organizations to final customers.

The authors emphasize that organizations compete not only through products and marketing but also through their ability to manage operations effectively. Strong operations can help businesses achieve advantages in areas such as: