Description

he introduction explains that logistics and supply chain management are essential activities that connect businesses with customers by ensuring the efficient movement and availability of products and services. It highlights that organizations compete not only through product quality and price but also through their ability to deliver products quickly, reliably, and at an acceptable cost. The author introduces logistics as the coordination of activities such as transportation, inventory control, order processing, warehousing, and information management. The book emphasizes the importance of integrated supply chain thinking, where suppliers, manufacturers, distributors, and customers work together to create value. It aims to provide students and professionals with the concepts and tools needed to design, operate, and improve effective logistics systems in a global business environment.