Description

The introduction explains that businesses today operate within a complex global environment shaped by rapid economic change, technological development, political shifts, social transformation, and increasing international connections. Organizations must understand these external forces in order to compete effectively and make responsible decisions.

Janet Morrison introduces the idea that the modern business environment is not limited to individual companies or national markets. Instead, firms are influenced by global trends such as the growth of emerging economies, international trade, globalization, financial changes, environmental concerns, and changing expectations about corporate responsibility.