Description

Part I: Introduction contains Chapter 1: “Key Terminology and Evolution of E-Business.”

1. Meaning of e-business

E-business refers to using electronic and digital technologies to conduct, support, and improve business activities.

It is broader than simply selling products online. It can include:

• Online buying and selling
• Digital marketing
• Customer service
• Electronic payments
• Communication with customers and suppliers
• Business-to-business transactions
• Supply-chain activities