Description

The introduction explains that media messages are not simply neutral reflections of reality; they are constructed through systems of signs and meanings. Media semiotics provides a way to examine how images, words, sounds, and visual styles communicate ideas and shape people’s understanding of the world. The author introduces key concepts such as signs, codes, representation, and ideology, showing how media texts create meanings that are connected to social and cultural values. The book aims to help students critically analyze different forms of media by exploring how meaning is produced, circulated, and interpreted by audiences