Description

The introduction examines the idea of “promotional culture”—a society in which advertising, public relations, marketing, branding, lobbying, and other forms of promotion have become deeply embedded in everyday life. Davis argues that promotion is no longer limited to selling products; people, organizations, political ideas, celebrities, cultures, and even social movements can all become objects of promotion.

Main ideas

1. Promotion is everywhere
   Modern society is increasingly shaped by promotional activities. Businesses promote products, politicians promote policies and personal images, celebrities promote themselves, and organizations promote their identities.
2. Promotional culture has developed historically
   Davis traces the growth of professional promotional activities such as public relations, advertising, marketing, lobbying, and branding, particularly during the twentieth century.