Description

Contemporary Sport Management introduces the field of sport management by explaining how sport organizations are planned, led, marketed, financed, and governed. The book demonstrates that managing sport involves more than organizing athletic events—it requires knowledge of business, leadership, law, marketing, finance, communication, and ethics.

The introduction explains that the sport industry is one of the world’s fastest-growing economic sectors, encompassing professional and amateur sports, collegiate athletics, community recreation, fitness organizations, sporting events, media, and sport-related businesses. Effective sport managers must balance organizational goals with the interests of athletes, fans, sponsors, governments, and communities.