Showing 271–300 of 1444 results
Construction Law
₨6,460.00Add to cartThe introduction explains that construction law is a specialized area of law dealing with the complex relationships between owners, contractors, consultants, suppliers, and other parties involved in construction projects. It highlights the importance of understanding legal principles because construction projects involve significant financial commitments, technical challenges, contractual obligations, and potential disputes. The book aims to provide students and professionals with a clear understanding of the legal framework governing construction activities, including contracts, responsibilities of parties, dispute resolution methods, and regulatory requirements. It also emphasizes that effective knowledge of construction law helps prevent disputes and supports successful project delivery
Consumer Behavior
₨15,200.00Add to cartConsumer behavior is the study of the processes individuals and groups use when they select, purchase, use, evaluate, and dispose of products and services. Understanding these behaviors helps businesses develop better products, marketing strategies, and customer experiences.
Main topics
- Consumer decision-making – how consumers recognize needs, search for information, evaluate alternatives, purchase, and evaluate products afterward.
- Consumer motivation – why people buy particular products or services.
- Perception – how consumers select and interpret information.
- Learning and memory – how previous experiences influence future purchases.
- Personality and lifestyle – how individual characteristics affect consumer choices.
- Attitudes – how consumers develop opinions about products and brands.
- Culture and social influences – the effects of family, reference groups, social class, and culture.
- Market segmentation – dividing consumers into groups with similar needs and characteristics.
- Customer satisfaction and retention – understanding how businesses create value and maintain customer relationships.
Consumer Behavior
₨38,000.00Add to cartConsumer Behavior: Buying, Having, and Being introduces the study of consumer behavior by examining why people buy, use, and dispose of products, services, and experiences. The book explains that consumer behavior is not limited to the moment of purchase; it also includes the thoughts, emotions, social influences, and cultural factors that shape decisions before, during, and after consumption.
The introduction emphasizes that consumers’ choices are influenced by a combination of psychological, social, cultural, economic, and technological factors. Understanding these influences helps organizations develop products, marketing strategies, and customer experiences that better meet consumer needs while also helping individuals understand their own purchasing decisions.
Consumer Behavior
₨7,600.00Add to cartThe Introduction/Chapter 1 explains why understanding consumer behavior is essential to marketing. The chapter is titled “Consumer Behavior: Its Origins and Strategic Applications.”
1. What is consumer behavior?
Consumer behavior studies how individuals and households decide what to buy, why they buy it, when they buy it, and how they use or dispose of products and services.2. Development of the marketing concept
Businesses gradually moved from focusing mainly on producing and selling products to focusing on understanding and satisfying consumer needs.3. The marketing concept
The central idea is:
Contemporary Issues in Marketing and Consumer Behaviour
₨15,200.00Add to cartThe Introduction, written by Elizabeth Parsons and Pauline Maclaran, examines how marketing has changed and why it is important to understand marketing within the wider organizational, social, cultural, and economic environment. The book specifically connects marketing theory with practical issues facing contemporary organizations.
Main ideas:
- Marketing is more than selling. It involves understanding consumers, markets, relationships, culture, and the environment in which organizations operate.
- Marketing is constantly changing. New technologies, globalization, changing consumer lifestyles, ethical concerns, and environmental issues have transformed marketing practice.
- Consumers are active participants. Modern consumers do not simply receive marketing messages; they can influence brands, form communities, share opinions, and shape markets.
Contemporary Sport Management
₨53,200.00Add to cartContemporary Sport Management introduces the field of sport management by explaining how sport organizations are planned, led, marketed, financed, and governed. The book demonstrates that managing sport involves more than organizing athletic events—it requires knowledge of business, leadership, law, marketing, finance, communication, and ethics.
The introduction explains that the sport industry is one of the world’s fastest-growing economic sectors, encompassing professional and amateur sports, collegiate athletics, community recreation, fitness organizations, sporting events, media, and sport-related businesses. Effective sport managers must balance organizational goals with the interests of athletes, fans, sponsors, governments, and communities.
Contemporary Strategy Analysis
₨19,000.00Add to cartRobert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and ‘ecosystems’ of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
Contemporary Tourist Behaviour
₨17,480.00Add to cartThe introduction explains that understanding tourist behaviour is essential for the success of the tourism industry. Tourists make decisions before, during, and after their trips, and these decisions are influenced by personal motivations, culture, social factors, economic conditions, technology, and environmental concerns. By studying tourist behaviour, tourism organizations can design better products, improve customer satisfaction, and promote sustainable tourism.
Core Radiology A Visual Approach to Diagnostic Imaging 2ED
₨45,600.00Add to cartCore Radiology: A Visual Approach to Diagnostic Imaging is a comprehensive introductory and review textbook designed to help medical students, radiology residents, and clinicians develop a strong foundation in diagnostic imaging. The book presents radiology through a highly visual approach, combining key imaging principles with numerous clinical cases and annotated radiological images.
The text emphasizes recognition of normal anatomy, understanding of disease processes, and the interpretation of imaging findings across multiple specialties. It uses a concise format with color-coded annotations, tables, illustrations, and case-based discussions to make complex radiological concepts easier to learn and apply in clinical practice
Corrections In The 21St Century
₨30,400.00Add to cartCorrections in the 21st Century introduces the role of corrections as a fundamental component of the criminal justice system. The book explains how correctional institutions and community-based programs seek to protect public safety, enforce legal sanctions, rehabilitate offenders, and support their successful reintegration into society. It emphasizes that modern corrections balance punishment, accountability, and opportunities for rehabilitation.
The introduction describes corrections as a dynamic field shaped by changing laws, public policy, research, technology, and social attitudes. It examines the challenges faced by correctional agencies, including prison overcrowding, offender rehabilitation, recidivism, mental health, substance abuse, and the need to ensure safety while respecting legal and human rights.
Corvette: Chevrolet’s Supercar
₨11,400.00Add to cartCorvette: Chevrolet’s Supercar introduces the Chevrolet Corvette as one of the most iconic and enduring sports cars in automotive history. The introduction explains how the Corvette evolved from an experimental American sports car introduced in 1953 into a world-class performance vehicle capable of competing with the finest sports cars from around the globe.
The author emphasizes that the Corvette’s success has been driven by continuous innovation in engineering, styling, and performance. Each generation reflects changing technologies, customer expectations, and General Motors’ commitment to advancing the capabilities of America’s flagship sports car. The introduction also highlights the Corvette’s influence on automotive culture and its loyal community of enthusiasts, collectors, and racers.
Cost Accounting
₨18,240.00Add to cartCost Accounting: A Managerial Emphasis introduces cost accounting as a key source of information for managers, helping them plan operations, control costs, evaluate performance, and make strategic decisions. The book emphasizes that cost accounting is not merely about recording costs; it is about providing relevant information that supports better management and organizational success.
A central idea introduced at the beginning of the book is “different costs for different purposes.” The authors explain that managers need different types of cost information depending on the decision they are making, such as pricing products, preparing budgets, evaluating investments, or improving operational efficiency. There is no single cost measure that is suitable for every managerial decision.
Cost Accounting, Global Edition
₨19,000.00Add to cartThe introduction explains that cost accounting is an essential part of managerial decision-making because it provides information that helps organizations plan operations, control costs, improve efficiency, and evaluate performance. The authors emphasize the central idea of the book: “different costs for different purposes.” They explain that managers need different types of cost information depending on whether they are setting prices, preparing budgets, measuring performance, or making strategic decisions. The introduction also highlights the importance of cost accounting in manufacturing, service, and nonprofit organizations, where accurate cost information contributes to better resource allocation and competitive advantage. The book combines theoretical concepts with practical examples and real-world applications to help students understand how cost accounting supports effective management in today’s business environment.
Country House Living
₨30,400.00Add to cartCountry House Living: Celebrating the Beauty of Life at Home introduces the idea that a country house is more than a physical place—it is a way of living and a state of mind. Nora Murphy describes country living as warm, welcoming, comfortable, and authentic, where homes reflect the personalities, histories, and lifestyles of the people who inhabit them.
The introduction explains that true country style is not defined by luxury or strict design rules. Instead, it is created through a thoughtful combination of history, craftsmanship, antiques, natural materials, treasured collections, and everyday comfort. Each featured home expresses these qualities in its own unique way while preserving a strong sense of character and place.
Crab in a lab
₨2,280.00Add to cartSam the crab loves trying out experiments in her lab- but they don’t always go to plan. Can she use her science skills to save her friends from some greedy gannets? Find out in this amusing addition to the ever-growing Phonics Readers series. A QR code on the back cover provides a link to an audio recording of the story.
CRC Press Acquiring Card Payments
₨19,000.00Add to cartThe introduction explains that card payment acquiring is a complex technology ecosystem involving merchants, acquiring banks, payment networks, processors, terminals, and security systems. While consumers experience card payments as a simple transaction, the underlying processes involve sophisticated protocols, standards, and cryptographic methods that ensure transactions are authorized, processed, and protected.
Key themes include:
- Understanding acquiring systems: The book introduces the role of acquiring systems in enabling merchants to accept payment cards and connect transactions with financial networks.
- Payment ecosystem overview: It explains the relationships among merchants, acquirers, issuers, payment schemes, and processors, showing how each participant contributes to successful payment processing.
- Card payment technologies: The introduction establishes the importance of technologies such as payment cards, transaction protocols, terminals, and communication networks in modern payment systems.
Creative Homes: Evocative
₨26,600.00Add to cartCreative Homes introduces the idea that a home is more than a place to live—it is a reflection of its owner’s imagination, creativity, and personal story. Through photography and storytelling, the authors explore how thoughtfully designed interiors can inspire creativity and express individuality.
The introduction explains that each featured home has evolved naturally through the lives and artistic practices of its occupants rather than by following strict design rules. The spaces are filled with handcrafted furniture, artwork, vintage objects, meaningful collections, and personal treasures that together create unique and authentic environments
Critical Debates in Tourism
₨11,400.00Add to cartTourism is a major social, economic, cultural, and environmental activity. Critical Debates in Tourism examines tourism from a critical perspective, asking important questions about its benefits, problems, impacts, and future development.
Rather than presenting tourism as simply positive or negative, the book brings together different scholars to debate controversial issues in tourism
Critical Psychology
₨16,720.00Add to cartThe book introduces critical psychology, an approach that questions the assumptions of mainstream psychology. Instead of looking only at individuals and their behaviour, critical psychology asks how society, culture, power, inequality, politics, and institutions influence people’s experiences and psychological well-being.
The central idea is that psychology is not completely neutral or separate from society. Psychological theories and practices can reflect existing social values and power structures, but psychology can also be used to challenge oppression and inequality and promote social justice and human well-being.
Critical Thinking Skills: Effective Analysis, Argument and Reflection
₨11,400.00Add to cartCritical Thinking Skills introduces critical thinking as an essential academic and professional skill that enables people to evaluate information, construct sound arguments, solve problems, and make well-informed decisions. The introduction explains that critical thinking is not about criticizing others; rather, it is a disciplined process of questioning assumptions, examining evidence, recognizing bias, and reaching reasoned conclusions.
The author emphasizes that critical thinking can be learned and improved through practice. The book is intended to help students become more confident readers, writers, and thinkers by breaking complex reasoning processes into clear, manageable steps. It also highlights the growing importance of critical thinking in a world where people encounter large amounts of information from digital media, news, and academic sources.
Cryptography and Network Security
₨19,000.00Add to cartThe introduction to International Economics explains why countries trade with one another and how international economic relationships affect businesses, consumers, governments, and economies.
The book is broadly divided into international trade and international finance/open-economy macroeconomics.
Main ideas:
- International trade: Countries exchange goods and services because they differ in resources, technology, productivity, and costs.
- Comparative advantage: Even when one country is more productive in everything, countries can still benefit from specializing in what they produce relatively efficiently and trading with others.
- Gains from trade: International trade can increase the variety of goods available and allow countries to use their resources more efficiently.
- Trade policy: Governments sometimes restrict or influence trade through tariffs, import quotas, export subsidies, and other policies.
- Exchange rates: International economics also examines how currencies are valued and how changes in exchange rates affect trade and the economy.
Curse Breaker
₨3,420.00Add to cartThis magically illustrated gamebook plunges you into a story with a difference – one where the hero is YOU. But as you stare out at the stars from your prison cell window, you’re not feeling very heroic. You, a city guard, thrown in jail because someone whispered a word in your ear. Just a single word… Then your cell door creaks open, and you’re let loose on an epic adventure where every choice is yours, and your survival depends upon the decisions you make. Who to fight? Who to trust? In a world that’s unravelling before your eyes, the mystery goes deeper than you could possibly have dreamt. Bringing together a thrilling story, beautifully illustrated picture puzzles and an exciting combat system (with a link to an online dice-roller), this is an adventure that will have you gripped from beginning to end.
Customer Relationship Management
₨22,800.00Add to cartThe introduction establishes why relationships between customers and organizations are important and how organizations can manage those relationships systematically.
1. Customer–supplier relationships
The first chapter looks at how relationships between customers and suppliers have developed. A relationship is more than a single purchase: it can involve repeated exchanges, trust, cooperation, communication, and mutual value.
The chapter considers:
- The history of customer–supplier relationships
- Different types of relationships
- How relationships develop and change over time
- The role of trust and commitment
- The importance of networks surrounding a customer and supplier
- Sale!
Danny Champion of the World
Original price was: ₨695.00.₨595.00Current price is: ₨595.00. Add to cart 
Darkness of Dragons
₨3,040.00Add to cartQibli knows Darkstalker must be stopped. And he knows he could stop him — if he had magic. With even a sliver of the ancient dragon’s all-powerful scroll, Qibli could rewrite history the right way: end war forever; make every dragon happy; perhaps even cast a very small spell so that everyone would like him…Instead, as Darkstalker’s dangerous influence spreads across Pyrrhia, entrancing or killing every dragon in the seven tribes, Qibli can only grasp the small animus objects he’s borrowed from Turtle. With some clever thinking, Qibli’s talons finally hold the power to make a difference. But prophecies are not easy to rewrite. Can Qibli be the magical force Pyrrhia needs, or will he be the one to bring Jade Mountain — and his family, his friends, his whole world — crashing down?
David Walliams
₨3,420.00Add to cartThe number one bestselling picture book, now available in paperback…
Daylight Science and Daylighting Technology
₨15,200.00Add to cartThe introduction presents daylight as a scientific and technological subject, rather than simply as natural light entering a building. Daylight is influenced by the Sun, atmosphere, sky conditions, buildings, windows, and human vision.
Dear Zoo Book and Lift-the-Flap Jigsaw Puzzle
₨4,940.00Add to cartLittle ones will love doing the fun eight-piece jigsaw puzzle, complete with a flap to lift on every piece and favourite zoo animals from the story. They can also have fun reading Dear Zoo, the favourite lift-the-flap preschool classic.
Rod Campbell, the creator of preschool favourites including Oh Dear! and Noisy Farm, has been a trusted name in early learning for over forty years, and the perennial classic, Dear Zoo has been a firm favourite with toddlers and parents alike since its first publication in 1982.