The introduction explains that economics is the study of how people, businesses, and societies make choices when resources are limited. The authors emphasize that economics is not only about money or markets but about understanding everyday decisions, trade-offs, incentives, and the consequences of choices.

The authors introduce the idea that every decision is an economic decision because individuals and organizations must decide how to use scarce resources. The introduction encourages students to develop economic intuition by examining real-world situations and asking how choices are influenced by costs, benefits, incentives, and constraints

The introduction examines the idea of “promotional culture”—a society in which advertising, public relations, marketing, branding, lobbying, and other forms of promotion have become deeply embedded in everyday life. Davis argues that promotion is no longer limited to selling products; people, organizations, political ideas, celebrities, cultures, and even social movements can all become objects of promotion.

Main ideas

1. Promotion is everywhere
   Modern society is increasingly shaped by promotional activities. Businesses promote products, politicians promote policies and personal images, celebrities promote themselves, and organizations promote their identities.
2. Promotional culture has developed historically
   Davis traces the growth of professional promotional activities such as public relations, advertising, marketing, lobbying, and branding, particularly during the twentieth century.

The introduction explains that psychology is the scientific study of behavior and mental processes. It presents psychology as a discipline that seeks to understand how people think, feel, learn, develop, and interact with others by using scientific methods and evidence-based research.

The authors introduce psychology as a field that connects many areas of human experience, including biology, cognition, emotions, social relationships, personality, mental health, and cultural influences. Psychology helps answer questions about human behavior while challenging common assumptions through careful observation and research.

The introduction explains the purpose of the statute book as a practical and reliable collection of essential legislation for studying public law and human rights. It highlights that public law deals with the relationship between individuals, the state, and public authorities, while human rights law provides protections for fundamental freedoms and liberties. The editors explain that the statutes have been carefully selected, updated, and organized to support students in understanding key legal principles and preparing for examinations. The book is designed to be used alongside textbooks, lectures, and case law, providing quick access to important legislative materials relating to constitutional principles, administrative law, judicial review, and human rights protections

The introduction explains that quality management has become a critical factor in organizational success because customers, employees, and stakeholders increasingly expect higher levels of performance and value. The authors introduce Total Quality (TQ) as a comprehensive approach that involves every part of an organization working together to improve quality, productivity, and competitiveness. They emphasize that quality is not only about inspecting finished products but about creating effective processes, preventing problems, involving employees, understanding customer needs, and continuously improving operations. The book presents quality management as an organization-wide philosophy supported by leadership, teamwork, data-based decision-making, and a commitment to excellence. It aims to help students and professionals understand how quality principles can be applied to improve organizational performance in both manufacturing and service environments

The introduction presents quantitative methods as practical tools for using mathematics, statistics, probability and business modelling to understand problems and make better decisions in business, management and finance.

The book is designed to be accessible to students who may have little confidence or previous experience with mathematics. It uses step-by-step explanations, examples, exercises and practical activities.