Showing 301–330 of 357 results

Science and Its Ways of Knowing
₨7,600.00Add to cartThe Introduction presents science as a way of understanding the natural world. The book encourages students to think beyond memorizing scientific facts and to examine how scientific knowledge is produced, tested, questioned, and developed.
1. What is science?
Science is a systematic way of gaining knowledge about the natural world through:
- Observation
- Questioning
- Investigation
- Evidence
- Reasoning
- Testing
- Development of theories
Science is therefore not simply a collection of facts; it is also a way of thinking and investigating.

Services Marketing
₨15,200.00Add to cartThe introduction explains that services have become the dominant part of modern economies and are a major source of competitive advantage for organizations. Unlike physical goods, services are intangible, are often produced and consumed simultaneously, and rely heavily on interactions between customers, employees, and technology. The authors emphasize that successful service organizations must understand customer expectations, deliver consistent service quality, and build long-term customer relationships. The book introduces service marketing as an integrated discipline that combines marketing, operations, human resource management, and information technology. It aims to provide students and managers with practical frameworks and real-world examples to help them design, market, and manage services effectively in a rapidly changing, technology-driven environment

Shigley’s Mechanical Engineering Design: 2024 Release
₨34,200.00Add to cartThe introduction explains that mechanical engineering design is the process of applying engineering principles, scientific knowledge, and practical experience to create machines and mechanical components that are safe, reliable, efficient, and economical. Design is presented as both a technical and creative activity that balances performance, safety, manufacturability, cost, and sustainability.
The authors emphasize that successful engineering design requires more than mathematical calculations. Engineers must understand material properties, manufacturing methods, engineering standards, and real-world operating conditions while making informed design decisions. The book is intended to help students transition from learning engineering science to applying it in practical design situations.

Sociolinguistic Theory
₨19,000.00Add to cartThe introduction explains that language is not a fixed system but a constantly changing social phenomenon. J. K. Chambers introduces sociolinguistics as the study of the relationship between language variation and social life, emphasizing that the way people speak reflects their social experiences, communities, and identities. The introduction presents the importance of studying linguistic variation through empirical research and explains how sociolinguists analyze patterns of speech to understand language change. It highlights the significance of concepts such as the linguistic variable, social factors, and language attitudes. The book aims to provide a theoretical foundation for understanding how social forces influence language use and how language change develops within communities.

Sociology with PowerWeb.
₨34,200.00Add to cartThe introduction explains that sociology is the systematic study of social life, social relationships, and the ways in which people influence and are influenced by the groups and societies around them. It introduces the sociological perspective, which encourages people to look beyond individual experiences and understand how larger social forces, such as culture, social structures, institutions, and historical changes, shape human behaviour. The author highlights the importance of using scientific methods to study social patterns and issues, including inequality, family, education, work, politics, and social change. The book aims to help students develop a deeper understanding of society and apply sociological thinking to everyday life and contemporary social challenges.

Software Project Management
₨6,840.00Add to cartThe introduction explains that software project management is the discipline of planning, organizing, monitoring, and controlling software development projects so they can be completed successfully within agreed constraints of time, cost, quality, and scope. Unlike many other engineering projects, software projects involve significant uncertainty because software products are intangible and requirements often change during development.
The authors emphasize that successful software projects require more than technical programming skills. Project managers must coordinate people, resources, schedules, budgets, risks, and customer expectations while adapting to changing requirements and technological advances.

Speculative Coolness: Architecture, Media, the Real, and the Virtual
₨11,400.00Add to cartThe introduction explains that architecture today extends beyond the design of physical buildings. It argues that architectural ideas can exist in a speculative space between reality and virtual representation, where drawings, digital media, and imaginative concepts become important forms of architectural exploration.
Bryan Cantley presents his work as an investigation into the relationship between architecture, representation, and media. Rather than treating drawings as simple illustrations of completed buildings, he views them as creative tools that generate new architectural possibilities and challenge conventional ideas of design.

Starting Out with C++: Early Objects
₨30,400.00Add to cartThe introduction presents computer programming as a process of solving problems by giving a computer precise instructions. The book uses C++ to teach fundamental programming concepts in a gradual, step-by-step way.

States and Markets: 2nd Edition
₨11,400.00Add to cart1. What is International Political Economy?
International Political Economy (IPE) studies the relationship between politics and economics at the international level.
It asks questions such as:
- Who has economic and political power?
- How do governments influence markets?
- How do markets influence governments?
- Who benefits from the international economic system?
2. States and markets
The central idea of the book is that states and markets are closely connected.
- States make laws, regulate economic activity, provide security and influence trade.
- Markets determine production, prices, investment and the movement of goods, services and capital.
Neither can be properly understood in isolation. Strange develops a structural approach for examining how political authority affects markets and how market forces affect states

Statistical Thinking: Analyzing Data in an Uncertain World
₨9,880.00Add to cartThe introduction explains that statistical thinking is an essential skill for understanding data and making decisions in an uncertain world. Because modern society generates enormous amounts of data, people need statistical reasoning to evaluate evidence, interpret research findings, and make informed decisions rather than relying on intuition alone.
The author emphasizes that statistics is not simply a collection of mathematical formulas. Instead, it is a way of thinking about uncertainty, variability, and evidence. The book focuses on helping readers understand why statistical methods work, when they should be used, and how to interpret their results correctly.

Statistics for Managers using MS Excel
₨24,320.00Add to cartThe introduction explains that statistics is an essential tool for managerial decision-making. Managers routinely face uncertainty, and statistical methods help them collect, organize, analyze, and interpret data so they can make informed business decisions rather than relying on intuition alone.
The authors emphasize that the book focuses on understanding and applying statistical concepts, with Microsoft Excel serving as the primary tool for performing analyses. By reducing the emphasis on manual calculations, the text allows students to concentrate on interpreting results and solving real business problems.
Key ideas introduced include:
- Statistics in business—using data to support decisions in marketing, finance, accounting, operations, and management.
- Data-driven decision making—collecting and analyzing information to reduce uncertainty and improve organizational performance.
- Descriptive and inferential statistics—summarizing data and drawing conclusions about larger populations from samples.

Strategic Advertising Management
₨15,200.00Add to cartThe introduction explains that advertising is not simply a creative activity or a method of selling products; it is a strategic communication process that helps organizations build relationships with target audiences and achieve marketing objectives. The authors introduce the importance of understanding consumer behaviour, developing clear communication strategies, selecting appropriate media, and creating effective advertising messages. The book emphasizes that successful advertising requires careful planning, research, and integration with broader marketing strategies. It aims to help students and professionals understand how advertising decisions are made, how campaigns are developed, and how advertising contributes to brand building and competitive advantage in modern markets.

Strategic Human Resource Management
₨34,200.00Add to cartStrategic Human Resource Management (SHRM) is about connecting an organisation’s people and HR practices with its overall business strategy. Rather than treating HR as only an administrative function—such as recruitment, payroll, or employee records—SHRM considers how employees can help an organisation achieve its long-term goals and competitive advantage.
This book takes an international perspective, meaning it examines how HR strategy is affected by different countries, cultures, economies, labour markets, and organisational environments. The book is designed to move students from understanding the basic concepts of HRM toward critical evaluation of HR strategies, using practical examples and international case studies

Strategic Staffing
₨11,400.00Add to cartStrategic staffing is the process of making sure an organisation has the right people, with the right skills, in the right positions, at the right time. The book explains staffing as a strategic HR activity rather than simply filling vacant jobs.
The main idea is that staffing decisions should be connected to the organisation’s overall business strategy. Organisations need to think ahead about the talent they will require and develop systems for attracting, selecting, deploying, and retaining employees.

Strategies for E-Business: concepts and cases
₨11,400.00Add to cartPart I: Introduction contains Chapter 1: “Key Terminology and Evolution of E-Business.”
1. Meaning of e-business
E-business refers to using electronic and digital technologies to conduct, support, and improve business activities.
It is broader than simply selling products online. It can include:
- Online buying and selling
- Digital marketing
- Customer service
- Electronic payments
- Communication with customers and suppliers
- Business-to-business transactions
- Supply-chain activities

Takeovers, Restructuring, and Corporate Governance
₨36,480.00Add to cartThe Introduction provides the foundation for understanding takeovers, mergers, corporate restructuring, and corporate governance. The book examines these topics as important strategic and financial decisions faced by companies.
1. What are mergers and acquisitions?
A merger occurs when two companies combine their operations, while an acquisition/takeover occurs when one company obtains control of another.
Companies may pursue these transactions to:
- Increase market share
- Enter new markets
- Obtain technology or resources
- Achieve economies of scale
- Improve efficiency
- Create shareholder value


The Age of Migration
₨30,400.00Add to cartThe introduction explains why international migration is a major feature of the modern world. Migration is not simply the movement of people from one country to another; it is connected with globalisation, economic development, politics, social change, culture and inequality.

The Age of Sustainable Development
₨15,200.00Add to cartThe introduction explains what sustainable development means and why it is necessary. Sachs presents sustainable development as a way of improving human well-being while protecting the environment and ensuring that development can continue for future generations.
The introduction has five main parts: What is sustainable development?; An introduction to economic growth; Continuing poverty in the midst of plenty; Global environmental threats caused by economic development; and Pathways to sustainable development.
1. What is sustainable development?
Sachs argues that development should not be judged simply by how much a country’s economy grows. True development should improve people’s well-being, including income, health, education, security, and opportunities, while also protecting nature.2. Economic growth
Economic growth has dramatically increased living standards in many parts of the world. Technology, industry, agriculture, and improvements in productivity have allowed societies to produce far more goods and services. However, the benefits of growth have not been shared equally.3. Poverty despite global prosperity
A major contradiction is that the world has enormous wealth while hundreds of millions of people continue to live in extreme poverty. Sustainable development therefore requires both economic progress and efforts to ensure that disadvantaged populations can participate in that progress.
The Basic Practice of Statistics
₨34,200.00Add to cartThe introduction explains that statistics is the science of learning from data. In a world filled with information, statistics provides methods for collecting, organizing, analyzing, and interpreting data so that informed decisions can be made despite uncertainty. Rather than simply performing calculations, statistics focuses on drawing reliable conclusions from evidence.
The authors emphasize that statistical thinking is a practical skill used in many fields, including business, medicine, psychology, engineering, economics, public health, and social sciences. They encourage students to think critically about where data come from, how they are analyzed, and what conclusions are justifie

The Big Book of Font Combinations: Hundreds of Typeface Pairing Ideas for Graphic Design & Typography Enthusiasts
₨9,880.00Add to cartThe introduction explains that choosing effective font combinations is one of the most important and challenging tasks in graphic design. With thousands of available typefaces, designers often spend significant time experimenting with fonts to find combinations that create harmony, contrast, and visual balance.
The author presents the book as a practical resource designed to help designers, students, and typography enthusiasts explore relationships between typefaces. Instead of focusing only on rules, the book encourages experimentation and provides examples that can inspire new design ideas.
Key ideas introduced include:
- Typography as visual communication — fonts influence how readers perceive tone, personality, and meaning.
- Font pairing principles — successful combinations often balance similarities and differences in style, weight, proportion, and historical character.
- Learning through comparison — viewing typefaces together helps designers understand why some combinations create stronger visual results than others.

The Business Environment
₨11,400.00Add to cartThe introduction explains that businesses operate within a complex and constantly changing environment that influences their decisions, strategies, and performance. It introduces the business environment as a combination of external factors—such as economic conditions, government policies, technological developments, social and cultural changes, globalization, and environmental issues—and internal organizational factors that affect how businesses function. The authors emphasize that managers need to understand these influences in order to respond effectively to opportunities and challenges. The book aims to help students develop a broad understanding of how organizations interact with their environments and how changes in the business landscape shape management decisions and long-term success. The text combines theory with practical examples and case studies to connect business concepts to real-world situations

The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale
₨6,080.00Add to cartThe introduction explains that writing for the internet is different from traditional print advertising. Online readers usually scan information quickly, so web advertising copy needs to capture attention, communicate clearly, and encourage the reader to take action.
Main ideas
- Web copy must attract attention quickly.
- The writing should be clear, readable and persuasive.
- Writers need to understand their target audience before creating advertising copy.
- The content should explain what is being offered and why the customer should choose it.
- Effective web copy should have a clear purpose and goal, such as generating a sale, attracting visitors or obtaining enquiries.
- Headlines are particularly important because they are often the first thing readers see.
- Online advertising should use appropriate keywords and search-engine optimisation (SEO) so potential customers can find the content.
- The presentation of the text matters: formatting, structure, headings and readability can affect whether people continue reading.
- Copy should be tested, revised and proofread to improve its effectiveness.

The Digital Marketing Handbook
₨38,000.00Add to cartThe Digital Marketing Handbook introduces digital marketing as a process of building meaningful relationships with the right audience rather than simply promoting products or services. The introduction explains that many people find marketing confusing because of the large amount of advice available online. The book aims to simplify marketing by focusing on clear, practical fundamentals instead of short-lived trends or complicated tactics.
The author emphasizes that successful marketing starts with understanding your business, your audience, and your goals. Instead of trying to be present on every platform, businesses should develop a clear strategy that guides where they invest their time and resources. The book encourages readers to create a community of engaged customers rather than concentrating only on making immediate sales

The Elephant in the Boardroom
₨11,400.00Add to cartThe Introduction explains that pastoral leadership changes are inevitable in church organizations. When a senior or executive pastor leaves, the transition can affect the entire congregation, including staff, morale, attendance, relationships, and the church’s ability to continue its mission.
1. Pastoral transition is more than replacing a pastor
A leadership transition is not simply:
Old pastor leaves → New pastor arrives
It is an organizational and relational change that can affect the church’s culture, people, ministries, finances, and future direction.

The Global Business Environment
₨13,680.00Add to cartThe introduction explains that businesses today operate within a complex global environment shaped by rapid economic change, technological development, political shifts, social transformation, and increasing international connections. Organizations must understand these external forces in order to compete effectively and make responsible decisions.
Janet Morrison introduces the idea that the modern business environment is not limited to individual companies or national markets. Instead, firms are influenced by global trends such as the growth of emerging economies, international trade, globalization, financial changes, environmental concerns, and changing expectations about corporate responsibility.

The InfoSec Handbook
₨19,000.00Add to cartThe introduction explains that information security (InfoSec) has become a critical concern in the digital age because individuals, organizations, and governments increasingly depend on computers, networks, and digital information. As technology advances, security threats such as unauthorized access, data theft, malware, and system attacks continue to evolve, making effective protection strategies essential.
The authors introduce information security as the practice of protecting information and information systems from threats while ensuring that data remains reliable, available, and accessible to authorized users. The introduction emphasizes that security is not only a technical issue but also involves people, processes, policies, and organizational awareness.

The Jackson ADR Handbook
₨13,680.00Add to cartThe introduction explains that Alternative Dispute Resolution (ADR) has become an important part of modern legal systems because it provides ways for parties to resolve conflicts without relying only on formal court proceedings. ADR aims to offer flexible, efficient, and often less costly methods of settling disputes while allowing parties greater control over the outcome.
The authors introduce ADR as a broad group of processes that help individuals, businesses, and organizations manage disagreements. These processes can range from informal negotiation between parties to structured methods such as mediation, where an independent third party helps participants reach an agreement.

The Lives of Lichens: A Natural History
₨15,200.00Add to cartThe introduction presents lichens as remarkable examples of cooperation and adaptation in nature. Although they are often overlooked, lichens represent complex living systems formed through relationships between fungi and photosynthetic partners such as algae or cyanobacteria. These partnerships allow lichens to survive in some of the most challenging environments on Earth.
The authors introduce lichens as organisms that challenge traditional ideas about what a single organism is. For much of scientific history, lichens were difficult to classify because they are not simply one organism but a community of interacting partners. Modern research has revealed their complexity and changed how scientists understand symbiosis and cooperation in nature

The Myth of Achievement Tests: The GED and the Role of Character in American Life
₨15,200.00Add to cartThe introduction explains that achievement tests have become an important part of modern education systems, where they are used to measure student abilities, evaluate schools, and determine educational outcomes. The authors focus on the GED as a case study to examine the limitations of relying mainly on standardized test performance as an indicator of future success. They argue that important personal qualities, often called character skills, such as perseverance, motivation, reliability, and self-discipline, also play a major role in shaping educational, economic, and social outcomes. The introduction presents the book’s central argument that tests measure some forms of knowledge and ability but may overlook other important skills required for long-term achievement. The authors aim to encourage a broader understanding of human capability and the factors that contribute to success
