Showing 241–270 of 357 results

Multimedia for Learning
₨6,840.00Add to cartThe book begins by introducing educational computing and multimedia learning. The main idea is that computers and multimedia should not simply be used because they are technologically advanced; they should be used when they can improve learning and instruction.
Chapter 1 introduces:
- The short history of educational computing
- How computers can be used to facilitate learning
- The relationship between technology and instructional methods
- Situations in which computer-based instruction is appropriate
- The importance of designing multimedia around learning objectives and learners, rather than around technology itself.
The book then develops these ideas through learning principles, multimedia instructional methods, and the design/development process for educational software. Its approaches include tutorials, drills, simulations, games, and computer-based tests.

Multinational Enterprises and the Global Economy, Second Edition
₨25,840.00Add to cartThe introduction explains that multinational enterprises (MNEs) have become central actors in the global economy through their investments, production networks, innovation, and international operations. The authors discuss how globalization, technological change, and the liberalization of trade and investment have transformed the role of MNEs in economic development. They introduce a comprehensive framework for understanding why firms expand across national borders, how they organize their international activities, and the effects of these activities on host and home countries. The introduction also highlights the importance of institutions, government policies, and competitive advantages in shaping multinational business. The book aims to provide students, researchers, policymakers, and business professionals with an integrated understanding of the theories, strategies, and economic impacts of multinational enterprises in an increasingly interconnected world.

My Psychology
₨45,600.00Add to cartThe introduction explains that psychology is the scientific study of behavior and mental processes and explores how people think, feel, learn, develop, and interact with others. The author presents psychology as a field that connects scientific research with everyday human experiences, helping students understand themselves and the people around them.
The introduction emphasizes that psychology is not based only on personal opinions or common beliefs; instead, psychologists use scientific methods to investigate questions about human behavior. It introduces the importance of research, evidence, observation, and critical thinking in understanding psychological processes.

Neolithic Farming in Central Europe
₨30,400.00Add to cartThe Introduction explains the book’s central question: How did early farmers in Neolithic Central Europe actually grow their crops?
1. The main subject
The book studies early farming in Central Europe, especially the methods used to cultivate crops during the Neolithic period, approximately 5500–2200 BC.
2. Why is this important?
Understanding farming practices helps archaeologists understand much more than agriculture. It can reveal:
- How early farming communities lived
- Whether people stayed in one place or moved
- How households were organized
- The degree of social differentiation
- The purposes of crop production
- How farming spread from the Near East into Europe

Network Management Fundamentals
₨13,680.00Add to cartThe introduction explains that network management is a critical part of operating modern computer networks because organizations increasingly depend on reliable network services for daily operations. It introduces network management as the process of monitoring, maintaining, controlling, and improving networks so that they remain available, efficient, secure, and capable of supporting business needs.
The author emphasizes that network management is not limited to managing hardware devices such as routers and switches. It also involves managing the services, applications, performance, security, and user experience that depend on the network. As networks become larger and more complex, effective management becomes essential for reducing costs, maintaining quality, and ensuring reliable service delivery

New Headway 4th Edition Pre-Intermediate
₨15,200.00Add to cartThe introduction explains that mathematics is an important tool for solving practical problems in business, management, economics, the social sciences, and life sciences.
The book is designed to show that mathematics is not only about abstract formulas. Instead, mathematical concepts can be used to model real-world situations, analyze information, make decisions, and solve problems.
Main ideas
- Mathematical modeling: Real-world situations can be represented using mathematical equations and functions.
- Functions: Functions help describe relationships between quantities—for example, how cost changes when production changes.
- Algebra: Algebra provides the basic tools needed to solve practical problems.
- Graphs: Graphs make mathematical relationships easier to understand and interpret.
- Calculus: Differentiation can be used to study rates of change and problems such as optimization.
- Applications: Mathematics can be applied to areas such as profit, revenue, cost, population growth, interest, probability, and decision-making.
- Problem solving: The emphasis is on understanding what a mathematical result means in a real-world context, rather than simply calculating an answer.

Object Oriented Systems Analysis and Design
₨19,000.00Add to cartObject-Oriented Systems Analysis and Design (OOSAD) is an approach to developing information systems by viewing a system as a collection of objects that interact with one another. An object represents something meaningful in the system, such as a customer, employee, product, order, or account.
The book explains how organisations can analyse their requirements and then design software systems that accurately represent the organisation’s activities and information.

Object-Oriented Programming Using C++
₨30,400.00Add to cart1. What is programming?
Programming means writing instructions that tell a computer what to do. A programming language such as C++ allows humans to communicate these instructions to a computer.
2. What is C++?
C++ is a general-purpose programming language that supports several programming approaches, including object-oriented programming (OOP). The book introduces C++ syntax and programming principles before moving to more advanced concepts.
3. What is Object-Oriented Programming?
Object-Oriented Programming (OOP) is a programming approach in which a program is organized around objects.
An object can represent something from the real world, such as:
- Student
- Employee
- Bank account
- Car
- Product

Observing Harry
₨11,400.00Add to cartThe book follows Harry’s development and learning from infancy to around five years old. His parents and grandparents kept written and video records of his play and everyday experiences, allowing the author to examine how a young child learns and develops over time.
Main ideas
- Children learn through active exploration. Harry is shown as an interested and motivated child who explores his environment and learns through his experiences.
- Play is central to learning. His interests and play activities provide opportunities to develop knowledge, skills and understanding.
- Observation helps adults understand children. Careful observation can show how children think, communicate, solve problems and develop.
- Children’s interests can support the curriculum. Harry’s own interests provide opportunities for learning across different areas.

Offshore Compliant Platforms
₨30,400.00Add to cartThe introduction explains the importance of offshore compliant platforms in deep-water engineering and how these structures are designed to operate under challenging environmental conditions. Unlike conventional rigid structures, compliant platforms are designed to respond flexibly to forces from waves, wind, currents, and other ocean conditions rather than resisting them entirely through structural strength.
The authors introduce the concept that offshore structures are often form-dominated systems, meaning their geometry and configuration play a major role in controlling environmental loads and maintaining stability. The introduction discusses why traditional fixed platforms become less practical as offshore exploration moves into deeper waters, creating a need for innovative floating and compliant designs.

Operating Systems
₨15,200.00Add to cartAn operating system (OS) is the fundamental software that manages a computer’s hardware and software resources. It provides a connection between applications and the computer’s hardware, allowing users and programs to use the system efficiently.
The book provides a comprehensive introduction to how modern operating systems are designed, organised and implemented. It focuses not only on what an operating system does, but also on the design decisions and mechanisms used to make operating systems work efficiently and securely.
Main topics introduced
- Computer system overview — processors, memory, caches, interrupts and multiprocessor systems.
- Operating system functions — what an OS does and how operating systems have developed.
- Processes and threads — how programs are executed and managed.
- Concurrency — how multiple processes operate at the same time and how conflicts are controlled.
- Memory management — how the OS manages main memory, paging, segmentation and virtual memory.

Operating Systems
₨15,200.00Add to cartThe introduction explains that an operating system (OS) is a fundamental component of a computer system that manages hardware resources and provides services for application programs. It acts as an interface between users, applications, and computer hardware, allowing systems to operate efficiently, securely, and conveniently.
The author introduces operating systems as both resource managers and control programs. As a resource manager, the OS allocates and coordinates resources such as processors, memory, storage, and input/output devices. As a control program, it manages the execution of programs and helps prevent errors and misuse of system resources.

Operations and Supply Chain Management
₨22,800.00Add to cartThe introduction explains that operations and supply chain management are essential activities that determine how organizations create and deliver value to customers. Operations management focuses on designing, managing, and improving the processes that transform resources (such as materials, labor, technology, and information) into goods and services. Supply chain management extends this view by examining the flow of materials, information, and products from suppliers through organizations to final customers.
The authors emphasize that organizations compete not only through products and marketing but also through their ability to manage operations effectively. Strong operations can help businesses achieve advantages in areas such as:

Operations Management
₨15,200.00Add to cartOperations management is concerned with designing, managing, and improving the processes through which organisations transform inputs—such as materials, labour, information, and equipment—into goods and services.
The book emphasizes applying operations-management concepts to real business situations through examples, solved problems, cases, and practical exercises.
Main topics
- Operations strategy – aligning operations with organisational goals.
- Product and service design – developing products and services that meet customer needs.
- Forecasting – predicting future demand.
- Capacity planning – determining how much production capacity an organisation needs.
- Process selection and facility layout – designing efficient production processes and workplaces.
- Quality management – maintaining and improving product and service quality.
- Supply chain management – managing suppliers, purchasing, logistics, and distribution.
- Inventory management – deciding how much stock to keep and when to reorder.
- Aggregate planning – balancing production, workforce, and demand.
- MRP and ERP – coordinating materials, resources, and organisational activities.
- JIT and Lean operations – reducing waste and improving efficiency.
- Scheduling – planning when jobs, employees, and resources should be used.
- Project management – planning and controlling projects.
- Waiting lines and capacity analysis – managing congestion and service capacity.

Organic Chemistry Digital Update
₨35,720.00Add to cartThe introduction explains that organic chemistry is the study of carbon-containing compounds and their structures, properties, reactions, and applications. It presents organic chemistry as a central science that connects molecular-level understanding with fields such as biology, medicine, materials science, agriculture, and industry.
The authors introduce the idea that the behavior of organic molecules is determined by their structures and the arrangement of atoms and bonds. Understanding these relationships allows chemists to predict how molecules interact, how reactions occur, and how new compounds can be designed and synthesized.

Organization Theory
₨11,400.00Add to cartThe introduction explains that organization theory is the study of how organizations are created, structured, managed, and understood. It explores how people, processes, cultures, technologies, and power relationships shape the way organizations function. The authors present organization theory as a field that helps explain both the practical and social aspects of organizing.
The authors introduce a multi-perspective approach to understanding organizations, arguing that no single theory can fully explain organizational life. Instead, different perspectives provide different ways of interpreting how organizations operate and change.

Organizational Behavior
₨30,400.00Add to cartThe book introduces organizational behavior (OB) from a strategic perspective. Its main argument is that people are a major source of an organization’s performance, competitive advantage, and long-term success.
Main ideas
- People are important organizational resources. Employees provide knowledge, skills, creativity, and ideas that can help an organization succeed.
- Organizational behavior affects performance. How employees think, behave, communicate, cooperate, and make decisions can directly influence organizational results.
- OB should support strategy. Employee behavior should be connected to the organization’s strategic goals rather than treated as a separate management issue.
- Individual behavior matters. The book examines learning, perception, personality, attitudes, values, motivation, stress, and leadership.
- Groups matter. Communication, decision-making, teamwork, conflict, power, and politics influence how organizations function.
- The organizational environment matters. Structure, culture, diversity, globalization, and organizational change also shape employee behavior

Organizational Behaviour
₨26,600.00Add to cartThe Introduction introduces organizational behaviour (OB) as the study of how people behave and interact within organizations and how this behaviour affects organizational performance. The book takes both a managerial and a critical approach, meaning it explains how managers can improve performance while also questioning the assumptions behind organizational theories.
1. What is Organizational Behaviour?
Organizational Behaviour is concerned with understanding how individuals and groups behave at work and how organizations influence that behaviour.
It examines three main levels:

Organizational Change
₨7,600.00Add to cartThe introduction explains that organizational change is a central feature of modern organizations because businesses and institutions must continually adapt to changing environments. Changes in technology, markets, competition, customer expectations, regulations, and social conditions require organizations to review and modify their structures, strategies, cultures, and ways of working.
The authors introduce organizational change as a complex process that involves both planned and unplanned transformations. Change is not only about introducing new systems or structures; it also involves people, relationships, power, culture, and the way individuals understand and respond to new situations.

Organizational Power Politics
₨15,200.00Add to cartThe Introduction explains what power means, how theories of power have developed, and why power is important for organizational leadership.
1. Meaning of power
Power is the ability to influence people, decisions, behaviour, or outcomes.
In an organization, power can help people:
- Influence decisions
- Gain cooperation
- Obtain resources
- Coordinate activities
- Achieve personal and organizational objectives
- Bring about change
The book focuses especially on personal and interpersonal power in organizational settings.
2. Power and leadership
Power is closely related to leadership because leaders must influence others to accomplish objectives.
A leader’s influence may come from:

Our Iceberg Is Melting
₨7,600.00Add to cartThe introduction presents the idea that change is unavoidable and that individuals and organizations must learn how to recognize challenges, respond effectively, and adapt to new circumstances. The book uses a simple story about a penguin colony facing a serious threat to explain the difficulties people experience when dealing with change.
The authors explain that many organizations fail to respond to change because people may ignore problems, resist new ideas, or struggle to move from familiar ways of working. Successful change requires awareness, leadership, teamwork, communication, and a willingness to take action.

Pearson New International Edition
₨31,920.00Add to cartThe introduction explains why quality improvement is important and how organizations can systematically improve their products, services, and processes.
1. What is quality?
Quality means the degree to which a product or service meets customer requirements and expectations.
Quality is not only about producing something without defects. It also includes factors such as:
- Performance
- Reliability
- Durability
- Safety
- Appearance
- Service
- Customer satisfaction
2. What is quality improvement?

Perovskite Light Emitting Diodes
₨19,000.00Add to cartThe introduction explains that perovskite light-emitting diodes (PeLEDs) are an emerging display and lighting technology based on metal halide perovskite materials. These devices have attracted significant attention because of their potential for high color purity, efficient light emission, low operating voltage, and relatively simple device structures.
The chapter introduces the unique properties of perovskite materials, including their adjustable optical characteristics, strong light absorption and emission capabilities, and tunable bandgaps. These features make them promising candidates for next-generation displays, flexible electronics, and advanced photonic devices.

Planning and Managing Public Relations Campaigns
₨19,000.00Add to cart1. Meaning of PR campaign planning
A public relations (PR) campaign is a planned programme of communication designed to achieve specific organizational objectives.
The basic idea is:
Research → Planning → Communication → Action → Evaluation
Good PR campaigns do not happen by accident. They require careful planning and effective management.
2. Why planning is important
Planning helps PR professionals:
- Understand the situation
- Identify problems and opportunities
- Understand the target publics
- Set clear objectives
- Choose appropriate strategies
- Manage time and resources
- Measure results

Policy Paradigms in Theory and Practice: Discourses, Ideas and Anomalies in Public Policy Dynamics
₨19,000.00Add to cartThe introduction explains the importance of understanding policy paradigms as a way to analyze how public policies are created, maintained, and changed. A policy paradigm refers to the underlying ideas, beliefs, and assumptions that guide policymakers and influence the choices they make. The editors discuss how policy change is shaped by factors such as political actors, institutions, public debates, social pressures, crises, and new information. The book brings together different perspectives from policy scholars to examine how ideas and discourses affect policy development and how existing policy frameworks may be challenged when they fail to address new problems. It aims to provide a deeper understanding of the dynamics of public policy in theory and practice.

Political Theory and the Modern State
₨34,200.00Add to cartThe introduction explains the importance of understanding the modern state as a central institution in political life. David Held examines how political theory has developed different explanations of the state, its sources of authority, and its relationship with society. The book explores debates between major traditions such as liberalism and Marxism, focusing on questions of power, legitimacy, democracy, and political participation. The introduction highlights that the modern state is not only a structure of government but also a site of social conflict, decision-making, and the organization of collective life. The essays aim to critically analyze the changing role of the state and consider the future possibilities of democracy and political autonomy in a complex world.

Politics and Society in the Developing World
₨14,440.00Add to cartThe introduction explains that the developing world represents a diverse group of countries with different histories, cultures, political systems, and economic conditions. The authors introduce the challenges involved in understanding development, emphasizing that development is not only about economic growth but also involves social progress, political stability, human welfare, and environmental sustainability. The book examines how colonial histories, international relations, domestic institutions, and global economic forces shape the experiences of developing societies. It aims to provide readers with a balanced understanding of the political and social realities of developing countries while exploring major debates about development, governance, inequality, democracy, and the future of the developing world.

Power to the Middle
₨10,260.00Add to cartThe introduction explains that middle managers are one of the most important but often overlooked groups in modern organizations. The authors challenge the traditional view that middle managers are merely an unnecessary layer of bureaucracy and argue that they play a critical role in connecting organizational strategy with day-to-day execution.
The authors describe how many organizations have reduced investment in middle management over recent decades, often viewing these roles as costs rather than sources of value. The introduction argues that this perspective has created problems because managers are essential for developing employees, improving performance, solving problems, and creating strong connections between leadership and frontline teams.

Primer in Positive Psychology
₨13,680.00Add to cartThe introduction explains that positive psychology is the scientific study of what makes life meaningful, fulfilling, and worth living. Rather than focusing only on psychological problems and disorders, positive psychology examines human strengths, positive experiences, personal growth, and the conditions that allow individuals and societies to flourish.
The author explains that psychology has traditionally devoted much attention to understanding and treating human difficulties. Positive psychology adds another perspective by studying areas such as happiness, strengths, virtues, talents, relationships, and well-being using scientific research methods.

Principles of Auditing: An Introduction to International Standards on Auditing
₨7,600.00Add to cartThe introduction provides the foundation for understanding auditing and explains how audits are performed using International Standards on Auditing (ISAs). The book takes a practical, real-world approach to auditing.
1. What is auditing?
Auditing is an independent examination of financial information to provide users with confidence that the financial statements are prepared appropriately and are free from material misstatement.2. Why is auditing necessary?
There can be a difference between the people who prepare financial information and the people who use it. An independent auditor helps reduce this information gap and increases confidence in financial statements.
