Showing 121–150 of 357 results

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    Essentials of Marketing

    26,600.00

    Essentials of Marketing introduces the fundamental concepts and practices of modern marketing, explaining how organizations identify customer needs, create value, communicate effectively, and build successful relationships with their markets. The book combines marketing theory with practical applications to provide students with a foundation for understanding how marketing works in real business environments.

    The introduction presents marketing as more than advertising or selling. It explains marketing as a strategic process involving research, planning, product development, pricing decisions, distribution, promotion, and customer relationship management. Successful marketing requires organizations to understand changing customer expectations, competitive pressures, and wider environmental influences.

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    Essentials of Marketing ISE

    34,200.00

    Essentials of Marketing introduces the fundamental concepts and practices of modern marketing, explaining how organizations create value for customers and build lasting relationships in competitive markets. The book presents marketing as a strategic process that involves understanding customer needs, designing solutions, communicating value, and delivering products and services effectively.

    The introduction emphasizes that marketing is much more than advertising or selling. It is a broad business function that connects organizations with customers by identifying opportunities, developing strategies, and coordinating decisions about products, pricing, distribution, and promotion. The book builds on the classic 4Ps of marketing—Product, Place, Promotion, and Price—while incorporating modern issues such as digital marketing, analytics, ethics, diversity, and customer-focused strategies.

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  • Essentials of Organizational Behavior

    Essentials of Organizational Behavior

    15,200.00

    The introduction to Organizational Behavior (OB) explains how people behave in organizations and why understanding that behavior is important for managers and employees.

    Organizational behavior can be understood as the study of how individuals, groups, and organizational structures influence behavior at work.

    Main ideas

    • People are central to organizations. An organization cannot achieve its goals without understanding the people who work in it.
    • Individual behavior matters. Personality, perception, attitudes, emotions, motivation, and learning affect how employees behave.
    • Groups matter. People often behave differently when working in teams. Communication, leadership, conflict, and group decision-making influence performance.
    • Organizations influence behavior. Organizational structure, culture, policies, and working conditions can shape how employees act.
    • Managers need OB knowledge. Understanding behavior helps managers improve employee motivation, job satisfaction, teamwork, productivity, and organizational effectiveness.
    • Evidence matters. The field uses research to understand why people behave in particular ways rather than relying only on assumptions or personal experience.
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  • Essentials of Services Marketing

    Essentials of Services Marketing

    38,000.00

    Services marketing is the application of marketing principles to businesses that provide services rather than physical products. Examples include hotels, airlines, banks, hospitals, restaurants, universities, telecommunications, and professional services.

    Services are different from physical goods because they are generally intangible, often produced and consumed at the same time, and can vary depending on who provides them and when. Therefore, service businesses need special approaches to managing customer expectations, service quality, and customer relationships.

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  • Ethics for Behavior Analysts

    Ethics for Behavior Analysts

    9,120.00

    Ethics for Behavior Analysts introduces the ethical principles and professional responsibilities that guide behavior analysts in their work with clients, families, organizations, and communities. The book explains that ethical practice is a central part of applied behavior analysis (ABA), ensuring that interventions are effective, respectful, responsible, and focused on improving clients’ quality of life.

    The introduction emphasizes that behavior analysts must do more than apply scientific methods—they must also make careful ethical decisions when designing interventions, collecting data, working with stakeholders, maintaining professional relationships, and protecting the rights and dignity of the people they serve. The book is designed to help students and practitioners understand and apply the Behavior Analyst Certification Board (BACB) Ethics Code for Behavior Analysts in real-world situations.

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  • Ethics for the Information Age

    Ethics for the Information Age

    6,460.00

    The introduction explains why ethics is increasingly important in the information age. Computers, networks and digital technologies have changed how people communicate, work, store information and make decisions. These technologies create important benefits, but they also create new ethical questions and responsibilities.

    Main ideas

    • Information technology changes society. Computing and networking affect personal life, businesses, governments and education.
    • New technologies create ethical problems that may not have simple answers.
    • Computer professionals need to understand both technology and ethical principles.
    • Ethical decisions require people to consider rights, responsibilities, consequences, fairness and social impact.
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  • Ethics for The Information Age

    Ethics for The Information Age

    17,480.00

    The Introduction explains why ethics is important in the Information Age, where computers, the internet, social media, and information systems have become part of everyday life. The book is designed to help students understand ethical problems created by rapidly changing information technology.

    1. Technology creates new ethical problems

    Information technology provides many benefits, but it can also create difficult questions about:

    • Privacy
    • Security
    • Intellectual property
    • Freedom of speech
    • Government surveillance
    • Social networking
    • Employment and wealth
    • Professional responsibility
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  • Ethics in the Hospitality and Tourism Industry

    Ethics in the Hospitality and Tourism Industry

    7,600.00

    The introduction establishes ethics as an essential part of hospitality and tourism management. The central idea is that successful hospitality businesses should not focus only on profit; they must also make decisions that are fair, responsible, and morally sound.

    Main ideas

    1. What is ethics?
      Ethics concerns principles about right and wrong behavior and helps people decide how they should act when facing difficult choices.
    2. Why ethics matters in hospitality and tourism
      Hotels, restaurants, travel companies, and other hospitality businesses deal directly with customers, employees, suppliers, communities, and the environment. Their decisions can affect many different stakeholders.
    3. Ethical dilemmas
      Managers may face situations where two or more values conflict—for example, profit versus fairness, employee interests versus company interests, or customer privacy versus business needs.
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  • Ethics: Pearson New International Edition

    Ethics: Pearson New International Edition

    38,000.00

    The book introduces ethics as the study of morality—how people decide what is right or wrong, good or bad, and what they ought or ought not to do. Its purpose is to make ethical theories understandable and then apply them to real moral problems.

    Main ideas

    • Ethics and philosophy: Ethics is one of the major branches of philosophy and focuses on morality.
    • Moral reasoning: People need to examine reasons, values and assumptions behind moral decisions.
    • Different moral theories: The book introduces several approaches for deciding whether an action is morally right or wrong.
    • Consequences: Some theories judge actions mainly by their results, such as utilitarianism.
    • Rules and duties: Other theories focus on moral duties, principles and rules.
    • Virtue: Virtue ethics focuses on developing a good moral character, rather than looking only at individual actions.
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  • Everyone Needs a Mentor

    Everyone Needs a Mentor

    17,480.00

    The introduction establishes mentoring as an important method of developing people and organizational talent. Clutterbuck explains that mentoring is not simply giving advice; it is a developmental relationship in which a more experienced person helps another person learn, grow, and achieve their goals.

    Main ideas

    1. What is mentoring?
      Mentoring is a developmental relationship between a mentor and a mentee. The mentor supports the mentee’s learning, development, confidence, and career progress.
    2. Why mentoring is important
      Organizations can use mentoring to:
      • Develop employees’ skills and potential
      • Improve performance
      • Support career development
      • Retain talented employees
      • Transfer knowledge and experience
      • Support diversity and inclusion
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    Executive Coaching: Systems-Psychodynamic Perspective

    15,200.00

    The book introduces executive coaching as a way of helping managers and leaders understand and improve their performance within the complex environment of an organization.

    A central idea is the systems-psychodynamic perspective. This combines two ways of understanding people at work:

    • Psychodynamic: looks at unconscious thoughts, emotions, motivations, anxieties, relationships, and patterns of behaviour.
    • Systems: looks at the wider organization—roles, teams, authority, culture, relationships, and organizational pressures.
    • Executive coaching: uses these ideas to help leaders reflect on their role and make more effective choices.

    The book emphasizes that an executive’s difficulties are not necessarily caused only by the individual. They can also arise from the relationship between the person, their role, colleagues, team, and organization.

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  • Exiled to Stalin's Prisons

    Exiled to Stalin’s Prisons

    6,080.00

    Exiled to Stalin’s Prisons introduces the experiences of ordinary Soviet citizens who were arrested, accused, and imprisoned during the era of Joseph Stalin’s rule. The book examines how political repression affected individuals and families, focusing on the personal stories of people who suffered under a system where accusations could be fabricated and sentences imposed by the state.

    The introduction explores the broader historical background of Stalin’s campaigns of persecution, particularly during the late 1930s and the years following World War II. It explains how political fear, forced confessions, and state-controlled legal processes contributed to widespread imprisonment and exile. Through individual testimonies, the authors highlight the human impact behind historical events often described only through statistics and political analysis.

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  • Exploing Public Relations

    Exploing Public Relations

    15,200.00

    The introduction presents public relations (PR) as a broad and strategic area of communication, rather than simply advertising or publicity. PR is concerned with how organisations communicate and develop relationships with their various publics and stakeholders.

    The book takes a critical and practical approach to PR. It connects academic theories and concepts with real-world examples and case studies, helping students understand how PR operates in different organisational and social contexts. The third edition also gives attention to the changing media environment and the impact of Web 2.0 and digital communication on public relations.

    Main ideas to remember:

    • PR is about communication and relationships.
    • PR has an important strategic role in organisations.
    • PR involves different publics, stakeholders and communication channels.
    • Modern PR is influenced strongly by digital and social media.
    • The subject needs to be understood through both theory and practical
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  • Exploring Corporate Strategy Enhanced Media Edition Text and Cases 7th Edition

    Exploring Corporate Strategy Enhanced Media Edition Text and Cases 7th Edition

    19,000.00

    Exploring Corporate Strategy: Text and Cases introduces the principles and practice of strategic management, focusing on how organizations analyze their environments, develop strategic choices, and implement strategies to achieve long-term success. The book presents strategy as a complex process involving decisions about an organization’s direction, resources, capabilities, stakeholders, and competitive position.

    The introduction explains that corporate strategy is not simply about planning for the future; it involves understanding how organizations create value, respond to change, and manage uncertainty in dynamic environments. The authors emphasize the importance of viewing strategy from multiple perspectives, considering both analytical tools and the realities of organizational behavior.

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  • Exploring Psychology in Modules

    Exploring Psychology in Modules

    26,600.00

    Exploring Psychology in Modules introduces the major concepts, theories, and research findings of psychology—the scientific study of behavior and mental processes. The book is designed to help students understand how psychologists investigate human thoughts, emotions, behaviors, and relationships while connecting psychological principles to everyday experiences.

    The introduction presents psychology as a science that combines biological, cognitive, behavioral, social, and cultural perspectives to explain human experiences. It emphasizes that psychology is not based only on personal opinions or common beliefs; instead, psychologists use systematic research methods, evidence, and critical thinking to understand how people think and act.

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  • Financial Management: Pearson New International Edition

    Financial Management: Pearson New International Edition

    30,400.00

    The opening section introduces financial management and explains how managers make financial decisions that affect the value and success of a business.

    1. What is financial management?

    Financial management is concerned with how a business obtains, invests, and manages money.

    Financial managers make decisions about:

    • What investments the company should make
    • How those investments should be financed
    • How much cash the company should keep
    • How profits should be distributed
    • How financial risks should be managed
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    Fire Apparatus Driver/Operator

    26,600.00

    Fire Apparatus Driver/Operator: Pump, Aerial, Tiller, and Mobile Water Supply introduces the knowledge and skills required for fire service personnel responsible for operating emergency response apparatus. The book focuses on the safe and effective operation of fire engines, pumpers, aerial apparatus, tiller trucks, and mobile water supply vehicles. It serves as a comprehensive training resource for driver/operators who must combine vehicle control skills with fireground operational knowledge.

    The introduction emphasizes that a fire apparatus driver/operator plays a critical role in emergency response. Beyond driving, operators must understand vehicle systems, safety procedures, pump operations, water supply management, and the technical requirements needed to support firefighting operations. Safe apparatus operation protects firefighters, civilians, and the effectiveness of emergency responses.

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  • Fitnessgram Administration Manual with Web Resource

    Fitnessgram Administration Manual with Web Resource

    19,000.00

    FitnessGram Administration Manual: The Journey to MyHealthyZone introduces the FitnessGram assessment system, a comprehensive approach for evaluating and promoting health-related fitness among children and adolescents. The manual is designed primarily for K–12 physical educators and provides guidance on assessing students’ fitness levels, interpreting results, and encouraging lifelong healthy behaviors.

    The introduction explains that FitnessGram is not simply a fitness testing program; it is an educational tool designed to help students understand their own health and physical activity levels. It emphasizes personal improvement, health-related goals, and positive experiences rather than competition or comparison between students

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  • Foundations of Finance

    Foundations of Finance

    6,840.00

    The introduction presents finance as the study of financial decision-making. The book focuses on understanding the logic behind finance, rather than simply memorizing formulas. It uses 10 Axioms of Finance as a framework for connecting the major ideas in financial management.

    Main points:

    1. What is finance?
      Finance deals with how money is obtained, invested, and managed.
    2. Financial management
      Financial managers decide how a business should:
      • Raise funds
      • Invest funds
      • Manage assets
      • Handle financial risks
      • Create value
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  • Foundations of Marketing

    Foundations of Marketing

    16,720.00

    The Introduction provides a foundation for understanding marketing and its role in business. The book is designed as an introductory text and begins with basic concepts such as the marketing environment, customer behaviour, segmentation, and positioning.

    1. What is marketing?
    Marketing is the process of understanding customer needs and creating, communicating, and delivering products or services that provide value to customers.

    2. Customer focus
    A central idea is that organizations should understand what customers want and need. Successful marketing starts with the customer rather than simply trying to sell an existing product.

    3. Marketing and value
    Marketing creates value by matching an organization’s offerings with customer needs. Customers compare the benefits they receive with the costs they pay.

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  • Fundamental Financial Accounting Concepts ISE

    Fundamental Financial Accounting Concepts ISE

    34,200.00

    Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors want their students to grasp the big picture of the role financial accounting plays in business. Fundamentals of Financial Accounting Concepts takes a unique approach to building accounting skills, focusing students on the impact business transactions have on financial statements while maintaining a more traditional use of debits and credits. With this method, the authors drive student curiosity and inspire them to ask the “why” questions that get at the heart of how accounting works.

    Through use of the financial statements model and horizontal transaction analysis, students quickly see how any given business event affects the financial statements. With straightforward writing, popular lecture videos, and a unique approach, Fundamentals of Financial Accounting Concepts equips students with the critical thinking skills needed by future business decision-makers and leaders.

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  • Fundamentals of Corporate Finance

    Fundamentals of Corporate Finance

    19,000.00

    FCF was written with one strongly held principle in Corporate Finance should be developed in terms of a few integrated, powerful ideas. RWJ took a hard look at what was truly important and useful; in doing so, they eliminated topics of dubious relevance, downplayed purely theoretical issues, and minimized the use of extensive and elaborate calculations to illustrate points that are either intuitively obvious or of limited practical use. As a result of this process, three basic themes became the central focus of An Emphasis on Intuition, A Unified Valuation Approach, and A Managerial Focus. And remember, every text purchased from Irwin/McGraw Hill comes packaged free with F.A.S.T. software, and calculator supplement cards.

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  • Fundamentals of Investing

    Fundamentals of Investing

    11,400.00

    The introduction explains the importance of understanding investment principles in order to make informed financial decisions. It introduces investing as a process of committing funds to different assets with the goal of achieving future financial objectives while managing risk. The authors emphasize that successful investing requires knowledge of financial markets, investment alternatives, risk and return relationships, and the ability to develop and monitor an investment plan. The book aims to provide students with a practical foundation in investment concepts by combining theoretical ideas with real-world examples and applications. It focuses on helping individuals understand how securities and portfolios work and how investors can make decisions that align with their personal financial goals.

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  • Fundamentals of Risk Management

    Fundamentals of Risk Management

    19,000.00

    Develop a complete understanding of the core concepts and frameworks of risk management with this guide designed for emerging professionals and students.

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  • Fundamentals of Strategy

    Fundamentals of Strategy

    19,000.00

    Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

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  • Genetics Essentials: Concepts and Connections

    Genetics Essentials: Concepts and Connections

    38,000.00

    Genetics Essentials: Concepts and Connections introduces the fundamental principles of genetics and explains how genetic information influences the characteristics, development, and evolution of living organisms. The book is designed to help students understand the major concepts of genetics by emphasizing the connections between inheritance, DNA, genes, chromosomes, and biological processes.

    The introduction presents genetics as a central field of biology that explains how traits are passed from one generation to the next and how genetic variation contributes to differences among individuals and populations. It highlights the importance of understanding genetic mechanisms in areas such as medicine, biotechnology, agriculture, evolution, and human health.

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  • Global Journalism: Topical Issues and Media Systems

    Global Journalism: Topical Issues and Media Systems

    15,200.00

    The introduction explains that journalism has become increasingly global because of advances in communication technology, globalization, and the internet. It emphasizes that journalists today work in a rapidly changing media environment where news crosses national borders instantly. The book aims to help students and media professionals understand global journalism by examining media theories, major challenges facing journalism, ethical issues, press freedom, and the journalism systems of different world regions. The editors highlight the importance of understanding cultural, political, economic, and technological influences on journalism in an interconnected world

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  • Global Strategic Management

    Global Strategic Management

    26,600.00

    The Introduction, “Strategy Around the Globe,” introduces the idea that companies operating internationally need to understand both strategy and the global business environment. The book is organized around global strategy at business and corporate levels.

    1. What is global strategy?

    Global strategy is the process of deciding how a company can compete successfully across different countries and markets.

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  • Globalisation and Citizenship

    Globalisation and Citizenship

    19,000.00

    The introduction examines how globalisation is changing the meaning and practice of citizenship.

    1. What is globalisation?
    Globalisation means that political, economic, and social activities increasingly cross national borders. Countries and societies have become more interconnected and interdependent.

    2. What is citizenship?
    Traditionally, citizenship is connected to membership in a particular nation-state. It gives people rights and responsibilities within that state.

    3. Why does globalisation challenge citizenship?
    Many important issues—such as international business, migration, human rights, environmental problems, and global political movements—cannot be dealt with effectively by one country alone. This creates questions about whether citizenship should remain primarily national

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  • Governing Law Risks in International Business Transactions

    Governing Law Risks in International Business Transactions

    60,800.00

    This book describes the key features and risks involved in the choice of law governing international business and financial transactions. By comparing the main legal systems and families of law, Philip R. Wood demonstrates how legal risk can be reduc

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